Overview
Founded in 2017, Coinstreet is an award-winning financial service group and professional consulting firm in the Digital Asset sector. Coinstreet provides innovative financial services, offers business and technology solutions, and operating in four key business segments.
My Role
As a UI/UX Designer, I am dedicated to creating intuitive and engaging user experiences that seamlessly blend functionality with aesthetics. My role involves conducting user research to understand needs and behaviors, developing wireframes and prototypes, and collaborating closely with developers and stakeholders to bring designs to life. I focus on crafting user-centered designs that enhance usability and accessibility, ensuring that every interaction is smooth and satisfying. With a keen eye for detail and a passion for innovation, I strive to elevate the user journey, making digital products not only visually appealing but also highly effective.
Design Solutions
Challenges |
Solutions |
|---|---|
| Incorporating Business Unit Websites Integrating six different business unit websites under the Coinstreet Group umbrella. |
Business Units Overview Create a dedicated page that showcases the six business units, including brief descriptions and prominent call-to-action (CTA) buttons linking to each unit's website. This will provide a cohesive overview while allowing easy access to individual units. |
| Overwhelming Content The website contains extensive information that may overwhelm users. |
Simplified Navigation with Multi-Page Content Subdivide content into multiple pages and implement a clear, simplified navigation menu. |
| Displaying Headline News Effectively Presenting headline news on the homepage without taking up excessive space. |
Dynamic Carousel for Headline News Use a carousel or a ticker format for headline news that allows for scrolling, enabling users to view multiple headlines in a compact area. |
| Clarifying Coinstreet Group's Purpose Users may not fully understand what Coinstreet Group offers. |
Clear Value Proposition and About Us Section Include a clear and concise value proposition on the homepage, along with engaging visuals. Consider adding an “About Us” section that outlines the team in an easily digestible format. |
| Setting Up a News Page with Categories Users need to filter news articles effectively. |
News Hub: Easy Categories & Quick Search Develop a dedicated news page with categorized sections. Implement a search function to allow users to find specific topics quickly. |
| Seamless Contact Form Users require an easy way to submit inquiries. |
Simple Contact Form: Easy to Use with Confirmation Design a user-friendly contact form. Ensure it includes essential fields, with clear labels and a confirmation message upon submission. |
| Mobile Responsiveness Ensuring that the website is mobile-friendly. |
Responsive Design for All Devices Utilize responsive design techniques to adapt the layout for various screen sizes. Test the website across different devices and browsers to ensure functionality and visual appeal remain consistent. |
Business Units Overview
Create a dedicated page that showcases the six business units, including brief descriptions and prominent call-to-action (CTA) buttons linking to each unit's website. This will provide a cohesive overview while allowing easy access to individual units.
Simplified Navigation with Multi-Page Content
Subdivide content into multiple pages and implement a clear, simplified navigation menu.
Dynamic Carousel for Headline News
Use a carousel or a ticker format for headline news that allows for scrolling, enabling users to view multiple headlines in a compact area.
Clear Value Proposition & About Us Section
Include a clear and concise value proposition on the homepage, along with engaging visuals. Consider adding an “About Us” section that outlines the team in an easily digestible format.
News Hub: Easy Categories & Quick Search
Develop a dedicated news page with categorized sections. Implement a search function to allow users to find specific topics quickly.
Simple Contact Form: Easy to Use with Confirmation
Design a user-friendly contact form. Ensure it includes essential fields, with clear labels and a confirmation message upon submission.
Responsive Design for All Devices
Utilize responsive design techniques to adapt the layout for various screen sizes. Test the website across different devices and browsers to ensure functionality and visual appeal remain consistent.